PRODUCT PHOTO TRAINING FOR WOMENPRENEUR MSMES

Annisa Retno UTAMI; Euis WIDIATI; Fahririn FAHRIRIN

doi:10.33068/iccd.v5i1.578

Annisa Retno UTAMI Sahid University
Euis WIDIATI Sahid University
Fahririn FAHRIRIN Sahid University

DOI: https://doi.org/10.33068/iccd.v5i1.578

Keywords: Product Photos, Digital Promotion, Content Marketing, Product Visualization

Abstract

The development of technology requires business actors, especially MSMEs, to be able to take advantage of technology, one of which is digital promotion. The use of digital promotional media for MSMEs can be done with product photos. Good product photos require content with attractive visualizations to provide a colorful and attractive product photo effect. The ability to take good product photos is not widely owned by womenprenuer business actors, especially in Kramat Pela, South Jakarta City. The existence of these problems is one of the reasons this community service activity is carried out with the aim of helping womenprenuer business actors in making attractive product photos so as to help in carrying out optimal digital promotion. This activity is carried out by providing training and product photo workshops and providing product photo properties to be used in the future. The existence of this activity provides attractive and eyecatching product photos so that product photos can be posted on digital promotional media.

Downloads

Download data is not yet available.

References

Fourqoniah, F., & Aransyah, M. F. (2021). Pemanfaatan Media Sosial Untuk Wirausahawan Wanita Di Masa Pandemi Covid-19: Studi Literatur Sistematis. Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 15 (2), 265-275.

Kusumadewi, A. N. (2020). Implementasi Jiwa Wirausaha Dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha Pada Mahasiswi Purwakarta. Jurnal Ekonomi dan Bisnis, 7 (2), 87-94.

Lestari, S., Pudrianisa, G., Putro, Y., Pangestu, K., & Ahmad, M. A. (2023). Digital Marketing sebagai Strategi Branding dan Promosi Jamu Lugu Murni Yogyakarta. i(1), 1–11.

Miranti, A., Nasrul Majid, M. R., & Sudiana, Y. (2022). Pelatihan Fotografi Produk Pada Kelompok Masyarakat Desa Rempoah, Kabupaten Banyumas. Jurnal Abdimas Musi Charitas, 6(1), 1–6. https://doi.org/10.32524/jamc.v6i1.384

Nurlaily, F., Asmoro, P. S., & Aini, E. K. (2021). Pelatihan teknik foto produk menggunakan smartphone untuk meningkatkan visual branding usaha rintisan. J-ABDI: Jurnal Pengabdian Kepada Masyarakat, 1(3), 347-356

Pratomo, S. (2012). Sistem pendukung keputusan dengan metode simpel additive Wheighting.

Rahmayanti, H. D. (2021). Pendampingan Foto Produk Umkm Komunitas Saung Taleus Di Kota Bogor Menggunakan Ponsel Cerdas. Jurnal Pekamas, 1(2), 79–83. https://doi.org/10.46961/pkm.v1i2.465

Servanda, I. R. S., Sari, P. R. K., & Ananda, N. A. (2019). Peran Ulasan Produk Dan Fot Produk Yang Ditampilkan Penjual Pada Marketplace Shopee Terhadap Minat Beli Pria Dan Wanita. Jurnal Manajemen Dan Bisnis, 2(2), 69-79.

Tahalea, S. (2016, March). Fotografi Produk Sebagai Sarana Promosi Produk Lampu untuk Perajin Lampu di Nitiprayan Yogyakarta. In Seminar Nasional Pengabdian Kepada Masyarakat-Fakultas Seni Rupa dan Desain Universitas Trisakti.

UTAMI, A. R., & WULANDARI, E. (2021). Digital Marketing Training on Social Media and E-Commerce in Mojo Shoe Business. Iccd, 3(1), 129–133. https://doi.org/10.33068/iccd.vol3.iss1.320

Utami, A. R., Widiati, E., & Fahririn, F. (2022, December). Digital Marketing Training For Womenpreneur MSMES In An Effort To Improve Welfare. In ICCD (Vol. 4, No. 1, pp. 313-318).

Wardhani Mas, K., Finatsiyatull Rosida, D., Abidin Achmad, Z., Defi Anita, N., Muruah, I., & almira Nur Aini, Z. (2022). Pendampingan Penggunaan Platform Digital untuk Meningkatkan Pemasaran Produk UMKM Desa Kebondalem. ETDC Indonesia, 1(1), 428–436.

Widiati, E., Levyda, L., & Ratnasari, K. (2021). Optimalisasi Media Sosial Instagram Dalam Aktivitas Bisnis Bagi Umkm Di Bangka Belitung. Jurnal Industri Kreatif dan Kewirausahaan, 4(2).