RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION

  • Pantri HERIYATI Binus University
  • Ina Agustini MURWANI Binus University
  • Dewi TAMARA Binus University
  • Anita MAHARANI Binus University
  • Retno DEWANTI Binus University
  • Anak Agung Ayu WULANDAI Binus University
  • Yuliana YULIANA Binus University
Keywords: Empowerment Program, Rawa Belong Flower Market, Digital Promotion, Tourist Destination

Abstract

Rawa Belong Flower Market is a distinctive market structure, various types of flowers and ornamental plants on offer, and its influence on local communities and tourism, this market teaches us about the importance of maintaining a balance between humans and nature. Like businesses in general, traders at the Rawa Belong Flower Market also face several problems that require creative solutions and effective solutions. In facing these problems, traders need to have flexibility, knowledge, and the right strategy to remain competitive and sustainable in a dynamic market. Binus University with the mission to empower the nation has put its commitment to assist Rawa Belong Flower Market to increase the competencies of the traders also to promote the site to achieve a higher competitive advantage to be able to position as attractive tourist destination in Jakarta. The one-year empowerment program was implemented successfully covering, providing training, coaching, and maintaining the market physical facilities. The program was involving team of Binus University lectiures and students from multi program and campuses. To ensure that the program was run according to plan, an impact measurement was conducted. The result showed that the participant was satisfied with the program, perceived the program beneficial and willing to have a continuous program in the future. 

Downloads

Download data is not yet available.

References

Abdullah, M. M. (2017). Studi Kelayakan Bisnis. Yogyakarta: Aswaja Pressido.

Abdullah, N. (2015). Rawa Belong: Pasar Bunga Segar Terbesar di Indonesia. Kabar 24. https://kabar24.bisnis.com/read/20150309/386/410030/rawa-belong-pasar-bunga-segar-terbesar-di-indonesia

Al-Ababneh, M. (2017). Creative Tourism. Journal of Tourism & Hospitality.

Disparekraf DKI Jakarta. (2022). Pasar Bunga Rawa Belong. https://jakarta-tourism.go.id/article/detail/rawa-belong-flower-market

Drajat, A., & Kartika, D. (2017). Startup Guidebook: Panduan Memulai Startup Bisnis yang Harus Kamu Tahu. Yogyakarta: PT Anak Hebat Indonesia.

Endah, H. J. (2001). Membuat Tanaman Hias Rajin Berbunga, Cetakan Pertama. PT Agromedia Pustaka, Tangerang.

Fahmi, I. (2010). Studi Kelayakan Bisnis: Teori dan Aplikasi. Bandung: Alfabeta.

Finnegan, S. R. (2011). BIOPHILIC DESIGN The Architecture of Life Viewing Guide. BIOPHILIC DESIGN.

Holilah, L. (2005). Analisis Kelayakan Usaha Bunga Potong pada Pusat Promosi dan Pemasaran Hasil Pertanian dan Hasil Hutan Rawa Belong.

Martin, K. (2020). Wadah Aktivitas Masyarakat di Rawa Belong. Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa), 2(1), 943. https://doi.org/10.24912/stupa.v2i1.6896

Palu, B. (2011). Tata Kelola Destinasi Wisata Ditingkat dengan DMO. Beritapalu.Com. https://beritapalu.com/2011/09/21/tata-kelola-destinasi-

Sarwono. (1992). Karakter Fenitipe Tanaman Krisan (Dendranthema grandiflorum) Kultivar Big Yellow Perlakuan Kolkisin.

Subagyo, A. (2007). Studi Kelayakan: Teori dan Aplikasi. Jakarta: PT Elex Media Komputindo.

Subakti, A. G., Bahri, A. S., & Anita, T. L. (2020). A Strategy in Developing Pasar Bunga Rawa Belong as a Tourist Destination in West Jakarta. Journal of Indonesian Tourism, Hospitality and Recreation, 3(2), 153–159. https://doi.org/10.17509/jithor.v3i2.25155

Sunyoto, D. (2014). Studi Kelayakan Bisnis. Jakarta: CAPS (center of academic public sevice).

Tjiptono, F., & Chandra, G. (2011). Service, Quality and Satisfaction (ed 3).

Wahyuni, T. (2015). Sekelumit Kisah Pasar Bunga Terbesar di Asia Tenggara. CNN Indonesia. https://www.cnnindonesia.com/gaya-hidup/20150213121330-269-31881/sekelumit-kisah-pasar-bunga-terbesar-di-asia-tenggara

Widyawan, R., & Prahastuti, S. (1994). Bunga Potong Tinjauan Literatur. Pusat Dokumentasi dan Informasi Ilmiah Lembaga Ilmu Pengetahuan Indonesia.

Published
2023-11-22
How to Cite
HERIYATI, P., MURWANI, I., TAMARA, D., MAHARANI, A., DEWANTI, R., WULANDAI, A., & YULIANA, Y. (2023). RAWA BELONG FLOWER MARKET REVITALIZATION INTO DKI JAKARTA TOURIST DESTINATION. ICCD, 5(1), 15-22. https://doi.org/10.33068/iccd.v5i1.554
Section
Articles