ARRANGEMENT OF CITY PARK FACILITIES IN BATUNUNGGAL VILLAGE FOR BANDUNG CITY SME BRANDING

Abstract

The arrangement of the Batununggal Village City Park is starting to be organized by adding several chairs and tables for park visitors, and by making murals, the park atmosphere will be more lively with colorful letters with the message "Let's Orderly Sort Waste", so that it is hoped that the MSME brands around the Park will increase their sales. because visitors are more comfortable enjoying MSME products. This is one of the implementations to socialize and implement Presidential Decree no. Presidential Decree 2 of 2022 concerning National Entrepreneurship Development for 2021-2024. The Binus Bandung Entrepreneurship Study Program is collaborating with the Batununggal Village, Bandung City to organize and equip the Batununggal Village City Park as one of the solutions for branding SMEs around the City Park. By being equipped with equipment and arranging facilities and keeping city parks clean, it is hoped that SMEs and the surrounding community can maintain them and SMEs can increase their turnover.