INTEREST IN SHOHIBUL QURBAN DELIVERING ANIMAL QURBAN

Dian Ismi ISLAMI; Nunuk PRIHATINGSIH; Cakraningsih CAKRANINGSIH

doi:10.33068/iccd.v4i1.540

Dian Ismi ISLAMI Universitas Prof. Dr. Moestopo (Beragama)
Nunuk PRIHATINGSIH Universitas Prof. Dr. Moestopo (Beragama)
Cakraningsih CAKRANINGSIH Universitas Prof. Dr. Moestopo (Beragama)

DOI: https://doi.org/10.33068/iccd.v4i1.540

Keywords: qurban service, interest of shohibul qurban, institutional image

Abstract

The wisdom of holding the qurban law, among others, has a spiritual dimension, namely the form of the servant's love for his Lord by getting closer through the qurban law, on the other hand, the qurban law has a social dimension, which is indicated by the distribution of qurban animals to the poor, neighbors or relatives regardless of religion, or social status. Another dimension in this qurban law is the economic dimension, namely the existence of buying and selling transactions between farmers and buyers of qurban animals. In this digital era, the purchase of sacrificial animals or the care of sacrificial animals is carried out without face to face. Shohibul qurban prepares funds according to the qurban animal that is of interest, the qurban service institution documents the slaughter of the qurban animal and then the qurban meat is distributed to the surrounding population. Syamil Aqikah is an institution that provides aqikah culinary but is trusted to carry out qurban services without having face-to-face with the qurban shohibul. The purpose of this study was to determine the effect of qurban information literacy and the image of the institution on the interest in entrusting qurban animals to syamil aqikah. Using information literacy theory, Goldsmith, Kotler & Keller image theory, and Hierarchy of Effect theory. By Lavidge and Steiner. Quantitative research approach, the research method used is a survey. The results of the research on the influence of information literacy on shohibul qurban and also the image of qurban service institutions have a high influence on the interest of shohibul qurban in entrusting their qurban animals.

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