MARKETING STRATEGY OF PUBLIC RELATIONS TOURISM SERVICES IN PROMOTING TOURISM DESTINATIONS SELATAN TANGERANG

Abstract

Planning steps in every commucommunity communication activity mustarried out. This is necessary to make sure the communication messages received by the community can influence their opinions. As is the case with the Tourism Officer (Dispar) of the South Tangerang government. One of the efforts to disseminate information is to promote tourist destinations in the South Tangerang area. This is a challenge in the midst of the dynamics of very varied ways of communicating. Dispar simultaneously with these conditions is also in the process of embracing various tourism site managers. In addition, the character of the community is unique. The uniqueness of the community process in receiving and understanding various messages. This study aims to find out how the strategy of Dispar the South Tangerang in promoting tourist destinations. The theories and concepts used use the definitions of public relations, public relations marketing, the theory of Excellence, 4 Steps of Public Relations and 7 Cs of Public Relations Communication. This study uses a qualitative method. In-depht interviews with informants were used in obtaining the primary data of this research. From the results of Key's research, the communication strategy through several mass media. They also use Social Media and hold offline activities at tourist sites.