THE ROLE OF TRUST AS A MEDIATION BETWEEN AMENITIES AND ATTRACTIVENESS TOWARD VISITING TOURISM DECISIONS
Keywords:
amenities, attractiveness, trust, visiting decisions, tourism
Abstract
The focus of this study aims to examine and analyze trust as a mediator of amenities and attractiveness to the decision to visit East Java Park. It is important to conduct this research to contribute to creating a sustainable tourism sector. It has been confirmed by previous research that tourism is the best sector as a manifestation of the prosperity of the nation and state. Because this study uses a quantitative approach with complex population characteristics, the nonprobability purposive sampling technique was chosen. Samples that were accepted and deserved to be tested after screening the data were 253 samples. The reason for choosing the PLS method is that the model is predictive. The result of this study is that tourist trust plays an important role in intervening in tourist amenities and attractions as a real and strong influence on visiting decisions. Thus, the contribution of this research is to provide important input for academics, especially for tourism destination management as a reference in making strategic decisions on tourism management in creating competitive advantage and sustainability in the future.
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References
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Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Williams, A. M., & Baláž, V. (2021). Tourism and trust: theoretical reflections. Journal of Travel Research, 60(8), 1619–1634.
Zajadacz, A. (2014). Accessibility of tourism space from a geographical perspective. Turyzm/Tourism, 24(1), 45–50.
Alves, H., Campón-Cerro, A. M., & Hernández-Mogollón, J. M. (2019). Enhancing rural destinations’ loyalty through relationship quality. Spanish Journal of Marketing-ESIC.
Anggraeni, V., & Astini, R. (2020). The Influence of Motivation, Destination Image & Destination Trust which had an Impact on Millennials’ Visit Decision to The National Museum. Saudi Journal of Business and Management Studies, 5(10), 506–511.
Brislin, R. W. (1970). Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology, 1(3), 185–216.
Camilleri, M. A. (2019). Tourism planning and destination marketing. Emerald Publishing Bingley.
Casado-D’iaz, A. B., Sancho-Esper, F., Rodriguez-Sanchez, C., & Sellers-Rubio, R. (2022). Tourists’ water conservation behavior in hotels: the role of gender. Journal of Sustainable Tourism, 30(7), 1518–1538.
Dey, B., Mathew, J., & Chee-Hua, C. (2020). Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness. International Journal of Culture, Tourism and Hospitality Research.
Dogru, T., Bulut, U., & Sirakaya-Turk, E. (2021). Modeling tourism demand: Theoretical and empirical considerations for future research. Tourism Economics, 27(4), 874–889.
Ellegaard, C., & Ritter, T. (2006). Customer attraction and its purchasing potential. 22nd IMP Conference, Milan.
Gupta, V., & Dixit, S. K. (2022). Influence of Branded Luxury Guestroom Amenities on Guests’ Hotel Buying Decisions: A Case of Five-star Hotels in Delhi. In The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing Limited.
Hair, J. F. J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Long Range Planning (Vol. 46, Issues 1–2). https://doi.org/10.1016/j.lrp.2013.01.002.
Hamdan, H., & Yuliantini, T. (2021). Purchase behavior: online tour package. Dinasti International Journal of Management Science, 2, 420–434. https://doi.org/10.31933/dijms.v2i3.704.
Katircioglu, S. T., Mehtap-Smadi, S., Kilinç, C., & Ünlücan, D. (2012). Service quality and university students’ satisfaction on the travel agencies: an empirical investigation from Northern Cyprus. International Journal of Quality and Service Sciences.
Kemenparekraf. (2022). Statistik Wisatawan Nasional. https://kemenparekraf.go.id/statistik-wisatawan-nasional
Kerdpitak, C. (2022). The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business. Uncertain Supply Chain Management, 10(3), 771–778.
Lee, C.-F. (2020). Understanding the factors determining the attractiveness of camping tourism: A hierarchical approach. Tourism Planning \& Development, 17(5), 556–572.
Leopizzi, R., Pizzi, S., & D’Addario, F. (2021). The Relationship among family business, corporate governance, and firm performance: an empirical assessment in the tourism sector. Administrative Sciences, 11(1), 8.
Martaleni, M., Hadiyati, E., Pertiwi, Y. I., & Kerti Yasa, N. N. (2021). Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village. Innovative Marketing, 17(3), 88–98. https://doi.org/10.21511/im.17(3).2021.07
Martins, L. F., Gan, Y., & Ferreira-Lopes, A. (2017). An empirical analysis of the influence of macroeconomic determinants on World tourism demand. Tourism Management, 61, 248–260.
Oriade, A., & Schofield, P. (2019). An examination of the role of service quality and perceived value in visitor attraction experience. Journal of Destination Marketing \& Management, 11, 1–9.
Osman, Z., & Sentosa, I. (2013). A study of mediating effect of trust on customer satisfaction and customer loyalty relationship in Malaysian rural tourism. European Journal of Tourism Research, 6(2), 192–206.
Othman, B. A., Harun, A., De Almeida, N. M., & Sadq, Z. M. (2020). The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of Islamic Marketing.
Öztüren, A., Kilic, H., Olorunsola, V. O., & Osumeje, B. O. (2021). Managing natural tourism attractions based on visitor reviews: a case study of Golden Beach, Karpaz. Worldwide Hospitality and Tourism Themes, 13(4), 535–544.
Pop, R.-A., Saplacan, Z., Dabija, D.-C., & Alt, M.-A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843.
Qiu, L., Chen, X., & Lee, T. J. (2021). How can the celebrity endorsement effect help consumer engagement? A case of promoting tourism products through live streaming. Sustainability, 13(15), 8655.
Revilla, M. A., Saris, W. E., & Krosnick, J. A. (2014). Choosing the number of categories in agree-disagree scales. Sociological Methods & Research, 43(1), 73–97.
Sarfraz, M., Raza, M., Khalid, R., Ivascu, L., Albasher, G., & Ozturk, I. (2022). Coronavirus Disease 2019 Safety Measures for Sustainable Tourism: The Mediating Effect of Tourist Trust. Frontiers in Psychology, 13.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Squares Structural Equation Modeling. Handbook of Market Research, 1–40. https://doi.org/10.1007/978-3-319-05542-8_15-1
Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembang-Keahlian (6th ed.). Salemba Empat.
Shin, H., Nicolau, J. L., Kang, J., Sharma, A., & Lee, H. (2022). Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors. Tourism Management, 88, 104428.
Suratman, J. P. M., Wilopo, & Sunarti. (2018). Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung (Studi Kasus Pada Pengunjung Taman Rekreasi Kengkaling). Jurnal Administrasi Bisnis, 57(2), 12–20.
Uno, S. S., & Tanoesodibjo, A. (2021). Trend Industri Pariwisata 2021. Sapta Pesona Building: Jakarta.
Utama, I. G. B. R. (2017). Pemasaran Pariwisata. ANDI: Yogyakarta.
Wang, L., Wong, P. P. W., & Zhang, Q. (2021). Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour. Tourism Review.
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Williams, A. M., & Baláž, V. (2021). Tourism and trust: theoretical reflections. Journal of Travel Research, 60(8), 1619–1634.
Zajadacz, A. (2014). Accessibility of tourism space from a geographical perspective. Turyzm/Tourism, 24(1), 45–50.
Published
2022-12-15
How to Cite
HAMDAN, H., JUNIARTI, S., RAHARJA, I., NURHAYATI, M., & IRAWANTO, D. (2022). THE ROLE OF TRUST AS A MEDIATION BETWEEN AMENITIES AND ATTRACTIVENESS TOWARD VISITING TOURISM DECISIONS. ICCD, 4(1), 582-588. https://doi.org/10.33068/iccd.v4i1.525
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