THE INFLUENCE OF MAGDALENEID INSTAGRAM ACCOUNTS ON THE NEED FOR FOLLOWERS' INFORMATION ABOUT GENDER EQUALITY

Dwi Ajeng WIDARINI; Fizzy ANDRIANI

doi:10.33068/iccd.v4i1.508

Dwi Ajeng WIDARINI Universitas Prof. Dr. Moestopo (Beragama)
Fizzy ANDRIANI Universitas Prof. Dr. Moestopo (Beragama)

DOI: https://doi.org/10.33068/iccd.v4i1.508

Keywords: instagram account, information needs, gender equality

Abstract

The government through the Ministry of Women's Empowerment and Child Protection (KPPA), urges the importance of the media's role in gender equality in society (Zulfikar, 2020). This shows the importance of the issue of gender equality being socialized through the mass media with various patterns of distribution of the message. This is the focus of this research in examining the effect of messages about gender equality that are socialized through the @magdaleneid Instagram account for their followers. This study aims to analyze the effect of the Magdaleneid Instagram account on the information needs of followers regarding gender equality, and also the interaction of the Magdaleneid Instagram account in meeting the information needs of gender equality. In this study, the authors use the Uses and Gratification Theory and the concept of Social Media and Information Needs as the basis. This research is a quantitative research by distributing questionnaires to 49 samples through a non-probability sampling technique using purposive sampling and open questioners for 7 followers to added more information about their need for gender equality information. And based on the results of this study, there is also a significant effect on the use of @magdaleneid Instagram account, which has an effect on followers' knowledge of gender equality.

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