BE ATTRACTIVE ON TINDER - HOW TO CREATE YOUR IMAGE THROUGH ONLINE DATING APP
Human interactions are being communicated by means of electronic, Internet-based Medias. This research is about representation differ in presentation on online dating applications. This study is aimed at understanding how images are used as a means of creating an identity, specifically through Tinder. Self-presentation is divided into two parts: the front region and the back region. The front region is the area where a person displays a self-presentation that he/she wants to show the audience or user in this context in the picture. Front region consists of setting, appearance, and manner that are related to each other. In the back region, the appearance is a visual appearance that is not displayed or any activity performed. That will create impression management in Tinder which create personal branding. In this study qualitative method are used to answer the research questions. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting, data analysis inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data. The results showed that starting from self-presentation, every participant have their own style to build their own personal branding to make him/her unique among all the other tinder user. This allows them to stand out. The implication of this research is the need for management of personal branding for every individual involved because personal branding is really important as a form of self-presentation in order to compete in relationship or business.