SUSTAINABLE PRODUCT: ENDLESS CAMPAIGN FOR A HEALTHY LIFE
The depletion of the ozone layer causes environmental changes, one of which is caused by the instantaneous human lifestyle. This raises various problems such as damage to ecosystems and the environment which increases the level of public awareness of the threat of health problems and problems of survival. That is the last 30-40 years since the introduction of synthetic plastic goods, the natural conditions have changed significantly. Indonesia currently occupies the second position in the world as a country that disposes of plastic waste into the South China Sea as much as 0.52 kg/person/garbage. With problems that threaten the destruction of ecosystems and the environment, people are expected to consume sustainable consumption that is not harmful to the environment. The government also seeks to support the environmental saving program by enacting Government Regulation of the Republic of Indonesia Number 46 of 2017 concerning Environmental Economic Instruments, which encourages ministries/agencies/regional work units or institutions to use environmentally friendly goods and services. This community service would like to research green products and purchasing decisions of young consumers in Indonesia because there has not been much research on the effect of green products on purchasing decisions in the young consumer segment. Therefore, the purpose of this study is to determine whether there is an influence between environmentally friendly products that have been made by companies on purchasing decisions of environmentally friendly products among young consumers in the world.
Arief, H., Soelton, M., Saratian, E., Tafiprios, T., Puspaningrum, A., & Mugiono, M. (2021). Implementation of Entrepreneurship Education Online-Learning Program to Create Farmer Entrepreneurs Through Urban Farming. ICCD, 3(1), 102-106.
Anggraeni, B. & Harnanik. (2015). Pengaruh Pengetahuan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Siswa Kelas XI SMK Islam Nusantara Comal Kabupaten Pemalang. Jurnal Pendidikan Ekonomi Dinamika Pendidikan, X(1), 42-52.
Bateman, Thomas S., Snell, Scott A. & Konopaske, Rob. (2017). Management: Leading & Collaborating in a Competitive World. Twelfth Edition. McGraw-Hill Education. New York.
Dewan Syariah Nasional, Majelis Ulama Indonesia. 2016. Fatwa No.108 tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
Falikhatun, Anis Wijayanto, dan Sri Hanggana. (2017). Peningkatan Kinerja Keuangan Badan Usaha Milik Desa (Bumdes) Dengan Mengembangkan Wisata Desa Berbasis Syariah.
Griffin. Ricky W. & Ebert. Ronald J. (2006). Business. Eighth Edition. Prentice Hall. New Jersey.
Kasmir. (2016). Kewirausahaan. Edisi Revisi. Raja Grafindo Persada. Jakarta.
Karia, N., & Asaari, M. H. A. H. (2016). Halal business and sustainability: strategies resources and capabilities of halal third-party logistics (3PLs). Progress in Industrial Ecology, an International Journal, 10(2-3), 286-300.
Laporan Penelitian PNBP UNS. Ikatan Akuntan Indonesia. 2010. Standar Akuntansi Keungan Entitas Tanpa Akuntabilitas Publik (SAK ETAP), Penerbit: IAI, Jakarta.
Ramli, Y., Asih, D., Soelton, M. (2020). Green Marketing That Influence Customer Purchase Decision Based On Their Behavior and Attitude. Jurnal Doktor Manajemen (JDM), 3(1), 14-27.
Robbins, Stephen P. & Coulter, Mary. (2014). Management. Twelfth Edition. Pearson Education Limited. England.
Ramli, Y., Harwani, Y., Soelton, M., Hariani, S., Usman, F., Rohman, F. (2021). The Implication of Trust that Influences Customers’ Intention to Use Mobile Banking. Journal of Asian Finance, Economics, and Business, 8(1), 353–361.
Ramli, Y., Permana, D., Soelton, M., Hariani, S., Yanuar, T. (2020). The Implication of Green Marketing that Influences the Customer Awareness towards their Purchase Decision. MIX Jurnal Ilmiah Manajemen, 10(3).
Uno, S.S., Supratikno, H., Ugut, G.S.S., Bernarto, I., Antonio, F. and Hasbullah, Y. (2020). The effects of entrepreneurial values and entrepreneurial orientation, with environmental dynamism and resource availability as moderating variables, on the financial performance and its impacts on firms' future intention: Empirical pieces of evidence from Indonesian state-owned enterprises. Management Science Letters, 10(15), 3693–3700.
Schermerhorn Jr., John R. & Bachrach, Daniel G. (2015). Introduction to Management. Thirteen Edition. John Wiley & Sons. Singapore.
Schaltegger, S., & Wagner, M. (Eds.). (2017). Managing the business case for sustainability: The integration of social, environmental and economic performance. Routledge.
Soelton, M., Ramli, Y., Wahyono, T., Saratian, E.T.P., Oktaviar, C., Mujadid, M. (2021). The Impact of Impulse Buying on Retail Markets in Indonesia. Journal of Asian Finance, Economics and Business, 8(3), 0575–0584.
Soelton, M., Rohman, F., Asih, D., Saratian, E.T.P., Wiguna, S.B. (2020). Green Marketing that effect the Buying Intention Healthcare Products. European Journal of Business and Management, 12(15).
Sudaryono. (2015). Studi Kelayakan Bisnis: Teori, Analisa, dan Teknik Penyusunan Proposal. Lentera Ilmu Cendekia. Jakarta.
Suharyadi, Nugroho, A., Purwanto, S.K., Faturohman, M. ( 2011). Kewirausahaan: Membangun Usaha Sukses Sejak Usia Muda. Universitas Mercu Buana, Salemba Empat, Jakarta.
Zamani-Farahani, H., & Henderson, J. C. (2010). Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia. The International Journal of Tourism Research, 12(1), 79.
Widagdyo, Kurniawan Gilang. (2015). Analisis Pasar Pariwisata Halal di Indonesia. The Journal of Tauhidinomics, 1(1), 73-80.