SUSTAINABLE PRODUCT: ENDLESS CAMPAIGN FOR A HEALTHY LIFE
Abstract
The depletion of the ozone layer causes environmental changes, one of which is caused by the instantaneous human lifestyle. This raises various problems such as damage to ecosystems and the environment which increases the level of public awareness of the threat of health problems and problems of survival. That is the last 30-40 years since the introduction of synthetic plastic goods, the natural conditions have changed significantly. Indonesia currently occupies the second position in the world as a country that disposes of plastic waste into the South China Sea as much as 0.52 kg/person/garbage. With problems that threaten the destruction of ecosystems and the environment, people are expected to consume sustainable consumption that is not harmful to the environment. The government also seeks to support the environmental saving program by enacting Government Regulation of the Republic of Indonesia Number 46 of 2017 concerning Environmental Economic Instruments, which encourages ministries/agencies/regional work units or institutions to use environmentally friendly goods and services. This community service would like to research green products and purchasing decisions of young consumers in Indonesia because there has not been much research on the effect of green products on purchasing decisions in the young consumer segment. Therefore, the purpose of this study is to determine whether there is an influence between environmentally friendly products that have been made by companies on purchasing decisions of environmentally friendly products among young consumers in the world.
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