DIGITAL MARKETING TRAINING FOR WOMENPRENEUR MSMES IN AN EFFORT TO IMPROVE WELFARE

Abstract

Womenpreneurs are generally small entrepreneurs and are more engaged in the trade and service sector than the manufacturing sector. Gender roles also keep women away from mastering technology. The digital era as well as the current pandemic situation can be an encouragement for female entrepreneurs to continue to be able to develop their businesses and businesses that can be marketed online. This training provides new skills and knowledge to Womenpreneurs at Keramat Pela to promote their business products digitally, so that the products they sell can be known by consumers widely. Meanwhile, training on sales on the Gofood, GrabFood or ShopeeFood platforms, aims to increase sales turnover. The existence of this community service activity, especially for PKK mothers in Kramat Pela, South Jakarta City, can help in carrying out promotions with social media carried out on Instagram and Whatsapp Bisnis and increase their sales turnover by using additional digital platforms, for example through Gofood, GrabFood or ShopeeFood partners.