ASSISTANCE FOR INCREASING THE SELLING VALUE OF PROCESSED NUTRITION FRUIT PRODUCTS THROUGH DISTRIBUTION LICENSE AND STRATEGY BRANDING AT TOURIST VILLAGE PASIR EURIH BOGOR

Abstract

Pasir Eurih Tourism Village is one of three tourist villages in Bogor Regency. In order to build community economic participation, a Tourism Village cooperative has been formed in Pasir Eurih Village. This cooperative operates on a non-governmental basis consisting of various business groups for nutmeg processing who also come from outside the village of Pasir Eurih. Nutmeg juice drink is the dominant product produced by cooperative members. The problems faced by partners are product quality that is still not good, label design does not meet the provisions, and packaging that is still not attractive and no efforts to increase product selling value have been implemented, either through obtaining marketing permits or product branding. This causes the product of nutmeg juice drink as an iconic tourist village product not widely known to the public as a souvenir product for the area which is also related to the low selling value of the product. The solution to this problem is to provide knowledge and assistance related to packaging selection and product branding knowledge on social media and distribution permit knowledge. The result of this activity is an increase in members' understanding of packaging, product distribution permits and how to brand nutmeg juice drink products through social media, as evidenced by creating photo content on participants' social media which will be carried out continuously as an effort to increase selling value.