COUNSELING ON THE IMPORTANCE OF BUSINESS LICENSES, ONLINE MARKETING AND THE USE OF ACCOUNTING SOFTWARE FOR MSMES IN NORTH TANJUNG DUREN URBAN VILLAGE, WEST JAKARTA

Diana FREDERICA; Lambok TAMPUBOLON; Iwan Aang SOENANDI; Dwi APRILLITA; Caroline ANATASIA; Hilaria Devilina CICI; Hendi PRIHANTO

doi:10.33068/iccd.v4i1.477

Diana FREDERICA Universitas Kristen Krida Wacana
Lambok TAMPUBOLON Universitas Kristen Krida Wacana
Iwan Aang SOENANDI Universitas Kristen Krida Wacana
Dwi APRILLITA Universitas Kristen Krida Wacana
Caroline ANATASIA Universitas Kristen Krida Wacana
Hilaria Devilina CICI Universitas Kristen Krida Wacana
Hendi PRIHANTO Prof. Dr. Moestopo (Beragama) University

DOI: https://doi.org/10.33068/iccd.v4i1.477

Keywords: MSMEs, business license, marketing, accounting software

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role for the economic cycle in a country, including Indonesia. One of the national economic recovery programs in the aftermath of the pandemic is strengthening starting from MSMEs. Efforts to restore MSMEs are the most appropriate strategic steps to help improve and restore the welfare of the Indonesian people. As the beginning of this increase in MSMEs is the management of business licenses. A business license is an important thing for MSMEs, because a business license is a form of official state recognition of the existence of a business. There are many obstacles faced by MSMEs so that the increase in MSMEs has not been able to be realized optimally as expected. Some of the obstacles faced by MSMEs are that they do not have a business license, are still hesitant to market their products online and do not know the use of accounting software for MSMEs. For the implementation of this activity, MSMEs in North Tanjung Duren Urban Village have gained knowledge on how to manage business licenses, are more creative in marketing their products, and are able to use accounting software for business financial records.

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