STRATEGY MANAGING MICRO SMALL AND MEDIUM ENTERPRISES(MSMES) DURING THE COVID-19 PANDEMIC TIME

Abstract

The objective of this community service activity is to equip many Micro Small and Medium Enterprises (MSMEs) business owners in Jakarta with the necessary business strategies in the forms of tools and guidance especially to tame the unstable conditions during the current time of pandemic Covid-19  which is still ongoing though receding fastly. The profit motive is among the main aims of a business, nonetheless at the time of a crisis such as a pandemic turnover of sales and consequently profit can be reduced sharply, this has caused inevitable many of MSMEs find difficulties to survive in dealing with the multi-faceted crisis. Some MSMEs can survive while the majority of them are forced out of their businesses. The objects of the activity are MSMEs in Jakarta & West Java area. Important tools and guidance on how to run a business during a crisis are provided, apart from the provision of the module. Having observed and coached one of the MSMEs which offers fashion for Muslim women it was found that Covid-19 has caused the business stagnant, with production halted and employees laid off becoming inevitable. The entity has been coached for enhancing its business to take up opportunities of the new normal era. A strategy to reconnect to the market using appropriate business survival tools has been provided, it is expected that in the medium term the entity would be bounced back.