DIGITAL MARKETING IN THE TIME OF THE COVID-19 PANDEMIC TO MAINTAIN SUSTAINABILITY OF SMES BUSINESS
Abstract
The impact or influence of the Covid-19 pandemic on social life causes unexpected social changes so that those who are not ready can undermine the social values that develop and are embraced in society. Digital marketing or online marketing can be done by all business people, including SMEs, especially at this time. Based on data from the Katadata Insight Center, there were at least 37,000 MSME actors affected during the pandemic, namely with a survey showing that only 5.9% of MSMEs were able to reap profits amid the pandemic. But on the other hand, 82.9% of business actors have been negatively affected by the pandemic. 63.9% experienced a decrease in turnover of more than 30%. What MSME actors need to do during the Covid-19 pandemic, apart from developing a financial strategy, is to develop a marketing strategy, namely digital marketing to make it easier for MSMEs to market their products and services. Through this community service activity, it is expected to be able to contribute in the form of data and information related to the difficulties of MSMEs in marketing strategies during the COVID-19 Pandemic in micro-enterprises. From the understanding formed, it is hoped that it can be taken into consideration for MSME policy policy-making marketing strategies in Indonesia which are experiencing the impact of the COVID-19 Pandemic. Maintaining the sustainability of marketing strategies for MSMEs in the era of the covid-19 pandemic with the role of motivation and technology. One of the steps that can be taken by MSME actors is to optimize digital marketing, especially in the sector of improving social media marketing, online advertising, video marketing, search engine marketing, and website management. By digitizing marketing, MSME players are expected to increase sales and online engagement to develop business scale during the Covid-19 pandemic.
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