GREEN HALAL PRODUCTS: FAMILY SME’S OPPORTUNITY

Tine YULIANTINI; Mochamad SOELTON; Erna Sofriana IMANINGSIH; Subur KARYATUN; Anees Janee ALI; Paijan PAIJAN

doi:10.33068/iccd.v4i1.469

Tine YULIANTINI Mercu Buana University
Mochamad SOELTON Mercu Buana University
Erna Sofriana IMANINGSIH Mercu Buana University
Subur KARYATUN Universitas Nasional
Anees Janee ALI Mercu Buana University
Paijan PAIJAN Universiti Sains Malaysia (SOM)

DOI: https://doi.org/10.33068/iccd.v4i1.469

Keywords: green halal product management, health hazard, green campaign, SME’s

Abstract

With problems that threaten damage to ecosystems and the environment, people are expected to consume sustainable consumption that is not harmful to the environment. The government also seeks to support environmental rescue programs by establishing Government Regulation of the Republic of Indonesia Number 46 of 2017 on Environmental Economic Instruments, which encourages ministries / institutions / work units of regional devices or institutions to use environmentally friendly goods and services. This public community service wants to conduct research on green products and the purchasing decisions of young consumers in Indonesia because there has not been so much research on the influence of green products on purchasing decisions in the young consumer segment. Therefore, the purpose of this study is to find out whether there is an influence between green products that have been created by the company on the decision to buy green products in young consumers in the world. Indonesia currently occupies the second position in the world as a country that dumps plastic waste into the South China Sea. This raises various problems such as damage to ecosystems and the environment that raise a level of public awareness about the threat of health problems and survival problems.

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