• Nico Alexander VIZANO Mercu Buana University
  • Lisnatiawati SARAGIH Mercu Buana University
  • Aditya Pratama NANDIWARDHANA Mercu Buana University
  • Intan APRIADI Universitas Mercu Buana
  • Agung YUNIARINTO Binus University
  • Mochamad SOELTON Mercu Buana University
Keywords: family economy, family entrepreneurship, ornamental plants, small and medium enterprises


Alternative to alleviate poverty is that the government promotes entrepreneurial activities in Indonesian society and is developed considering the potential of the local community. The type of business that is currently developing is the ornamental plant business sector, where DKI Jakarta, which is the capital city, is starting to experience an increase in temperature so that too many buildings produce less area for plants that are useful for making the temperature cooler. In general, SME empowerment policies are directed at supporting efforts to reduce poverty and inequality, create job opportunities and increase exports, as well as revitalize agriculture and rural areas, which are national development priorities this year. Within this framework, the development of small and medium enterprises (SMEs) is directed to make a significant contribution to the creation of job opportunities, increase exports and increase competitiveness, while the development of micro-enterprises is directed to contribute to increasing income. low-income communities, especially in the agricultural and rural sectors. The real performance faced by most business actors, especially micro, small and medium enterprises (MSMEs) in Indonesia, the most prominent is the low level of productivity, low added value, and low product quality. Although it is also recognized that MSMEs employ the majority of the workforce in Indonesia, their contribution to national output is still low. This is because MSMEs, especially micro-enterprises and the agricultural sector (which absorb a lot of labor), have very low productivity. If wages are used as productivity, the average wage in micro and small enterprises is generally below the minimum wage. This condition reflects the low productivity of the micro and small sectors when compared to large businesses. Among the various factors causing it, the low mastery of technology and entrepreneurial ability among MSMEs is a prominent issue today.


Download data is not yet available.


Arijanto, A., Permana, D., Perkasa, D., Soelton, M. (2018). Perilaku Organisasi. Penerbit Halaman Moeka. Jakarta. Edisi 1.
Arief, H., Soelton, M., Saratian, E., Tafiprios, T., Puspaningrum, A., & Mugiono, M. (2021). Implementation of Entrepreneurship Education Online-Learning Program to Create Farmer Entrepreneurs Through Urban Farming. ICCD, 3(1), 102-106.
Anggraeni, B. & Harnanik. (2015). Pengaruh Pengetahuan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Siswa Kelas XI SMK Islam Nusantara Comal Kabupaten Pemalang. Jurnal Pendidikan Ekonomi Dinamika Pendidikan, X(1), 42-52.
Bateman, Thomas S., Snell, Scott A. & Konopaske, Rob. (2017). Management: Leading & Collaborating in a Competitive World. Twelfth Edition. McGraw-Hill Education. New York.
Dewan Syariah Nasional, Majelis Ulama Indonesia. 2016. Fatwa No.108 tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
Falikhatun, Anis Wijayanto, dan Sri Hanggana. (2017). Peningkatan Kinerja Keuangan Badan Usaha Milik Desa (Bumdes) Dengan Mengembangkan Wisata Desa Berbasis Syariah.
Griffin. Ricky W. & Ebert. Ronald J. (2006). Business. Eighth Edition. Prentice Hall. New Jersey.
Kasmir. (2016). Kewirausahaan. Edisi Revisi. Raja Grafindo Persada. Jakarta.
Karia, N., & Asaari, M. H. A. H. (2016). Halal business and sustainability: strategies resources and capabilities of halal third-party logistics (3PLs). Progress in Industrial Ecology, an International Journal, 10(2-3), 286-300.
Laporan Penelitian PNBP UNS. Ikatan Akuntan Indonesia. 2010. Standar Akuntansi Keungan Entitas Tanpa Akuntabilitas Publik (SAK ETAP), Penerbit: IAI, Jakarta.
Ramli, Y., Asih, D., Soelton, M. (2020). Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude. Jurnal Doktor Manajemen (JDM), 3(1), 14-27.
Robbins, Stephen P. & Coulter, Mary. (2014). Management. Twelfth Edition. Pearson Education Limited. England.
Ramli, Y., Harwani, Y., Soelton, M., Hariani, S., Usman, F., Rohman, F. (2021). The Implication of Trust that Influences Customers’ Intention to Use Mobile Banking. Journal of Asian Finance, Economics, and Business, 8(1), 353–361.
Ramli, Y., Permana, D., Soelton, M., Hariani, S., Yanuar, T. (2020). The Implication of Green Marketing that Influences the Customer Awareness towards their Purchase Decision. MIX Jurnal Ilmiah Manajemen, 10(3).
Uno, S.S., Supratikno, H., Ugut, G.S.S., Bernarto, I., Antonio, F. and Hasbullah, Y. (2020). The effects of entrepreneurial values and entrepreneurial orientation, with environmental dynamism and resource availability as moderating variables, on the financial performance and its impacts on firms' future intention: Empirical pieces of evidence from Indonesian state-owned enterprises. Management Science Letters, 10(15), 3693–3700.
Schermerhorn Jr., John R. & Bachrach, Daniel G. (2015). Introduction to Management. Thirteen Edition. John Wiley & Sons. Singapore.
Schaltegger, S., & Wagner, M. (Eds.). (2017). Managing the business case for sustainability: The integration of social, environmental and economic performance. Routledge.
Soelton, M., Ramli, Y., Wahyono, T., Saratian, E.T.P., Oktaviar, C., Mujadid, M. (2021). The Impact of Impulse Buying on Retail Markets in Indonesia. Journal of Asian Finance, Economics and Business, 8(3), 0575–0584.
Soelton, M., Rohman, F., Asih, D., Saratian, E.T.P., Wiguna, S.B. (2020). Green Marketing that effect the Buying Intention Healthcare Products. European Journal of Business and Management, 12(15).
Sudaryono. (2015). Studi Kelayakan Bisnis: Teori, Analisa, dan Teknik Penyusunan Proposal. Lentera Ilmu Cendekia. Jakarta.
Suharyadi, Nugroho, A., Purwanto, S.K., Faturohman, M. ( 2011). Kewirausahaan: Membangun Usaha Sukses Sejak Usia Muda. Universitas Mercu Buana, Salemba Empat, Jakarta.
Zamani-Farahani, H., & Henderson, J. C. (2010). Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia. The International Journal of Tourism Research, 12(1), 79.
Widagdyo, Kurniawan Gilang. (2015). Analisis Pasar Pariwisata Halal di Indonesia. The Journal of Tauhidinomics, 1(1), 73-80.
Wulandari, Resti P. Wagimin, Ign. & Susilowati, Tutik. (2013). Pengaruh Pembelajaran Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha. Universitas Sebelas Maret, Surakarta.
How to Cite