IS AN ORNAMENTAL PLANT BUSINESS RISKLESS?

Nico Alexander VIZANO; Lisnatiawati SARAGIH; Aditya Pratama NANDIWARDHANA; Intan APRIADI; Agung YUNIARINTO; Mochamad SOELTON

doi:10.33068/iccd.v4i1.468

Nico Alexander VIZANO Mercu Buana University
Lisnatiawati SARAGIH Mercu Buana University
Aditya Pratama NANDIWARDHANA Mercu Buana University
Intan APRIADI Universitas Mercu Buana
Agung YUNIARINTO Binus University
Mochamad SOELTON Mercu Buana University

DOI: https://doi.org/10.33068/iccd.v4i1.468

Keywords: family economy, family entrepreneurship, ornamental plants, small and medium enterprises

Abstract

Alternative to alleviate poverty is that the government promotes entrepreneurial activities in Indonesian society and is developed considering the potential of the local community. The type of business that is currently developing is the ornamental plant business sector, where DKI Jakarta, which is the capital city, is starting to experience an increase in temperature so that too many buildings produce less area for plants that are useful for making the temperature cooler. In general, SME empowerment policies are directed at supporting efforts to reduce poverty and inequality, create job opportunities and increase exports, as well as revitalize agriculture and rural areas, which are national development priorities this year. Within this framework, the development of small and medium enterprises (SMEs) is directed to make a significant contribution to the creation of job opportunities, increase exports and increase competitiveness, while the development of micro-enterprises is directed to contribute to increasing income. low-income communities, especially in the agricultural and rural sectors. The real performance faced by most business actors, especially micro, small and medium enterprises (MSMEs) in Indonesia, the most prominent is the low level of productivity, low added value, and low product quality. Although it is also recognized that MSMEs employ the majority of the workforce in Indonesia, their contribution to national output is still low. This is because MSMEs, especially micro-enterprises and the agricultural sector (which absorb a lot of labor), have very low productivity. If wages are used as productivity, the average wage in micro and small enterprises is generally below the minimum wage. This condition reflects the low productivity of the micro and small sectors when compared to large businesses. Among the various factors causing it, the low mastery of technology and entrepreneurial ability among MSMEs is a prominent issue today.

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