COUNSELING TO ENTREPRENEURS IN ORDER TO PREPARING PRODUCTS TO REACH THE MARKET TARGET THROUGH TECHNOLOGY FOR RESIDENTS OF KEDOYA KELURAHAN, KEBON JERUK DISTRICT, BARAT JAKARTA
Abstract
Background: MSME competition in Indonesia is increasing every year, but it is undeniable that many cannot survive due to the lack of knowledge of business actors in preparing their products to be able to penetrate the market in today's digital world. The community will be greatly facilitated by the existence of technology if they can use it optimally. Technology that is used properly will help business actors to develop their business and facilitate the marketing of their products through various marketplaces that exist today. Appoach: One of the efforts made to penetrate the market through the use of technology is to prepare products to be marketed in various aspects, ranging from product quality, packaging, and promotions, to the quality of services that can be provided to consumers. Consumers who are satisfied with the product quality and perceived service quality will easily recommend the product to other consumers (word of mouth). Methods: Activities are carried out in the form of counseling and workshops for entrepreneurs to prepare their products to be able to penetrate the market through the use of technology. Result: The target community is equipped with knowledge ranging from strategies in preparing products according to applicable standards to the application of technology-based marketing activities in an effort to improve the community's economy. Conclusion: Armed with the knowledge of the use of technology, it is hoped that it will inspire people's enthusiasm and motivation to run a business by applying technology, information, and communication to their products and marketing systems. This Community Service activity is intended for people in the Kedoya area, Kebon Jeruk District, West Jakarta, facilitated by the Sub-Department for Empowerment, Child Protection and Population Control in West Jakarta Administration City, DKI Jakarta Province.
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