MARKETING STRATEGY FOR FASHION INDUSTRY VERSUS CIRCULAR ECONOMY
Fashion industry and the dynamics of modest wear becomes an opportunity that could be use by the entrepreneurs. It required a development of a strong brand image and consumer engagement and drive it to purchase decision. Social media marketing in instagram could be a friendly alternative for the company to deliver a set of messages to the customers, lead the customer to shape an image of the company and bond the mutual relationship to exchange value. Constant buying of fashion is a waste. Along with the waste of fashion consumers, practical shows that the fashion Waste Management process has not been carried out much and has not had a real breakthrough strategy to overcome it. Circular economy is the choice of recommended method to overcome it.
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