MSME BUSINESS ECOSYSTEM DEVELOPMENT POST COVID-19 PANDEMIC IN BANDUNG CITY

Abstract

The Department of Cooperatives and Small Business (KUK) of West Java Province, prepared various programs to help MSMEs during the pandemic and post-pandemic. Other ministries and SOEs are assigned by the government to help MSMEs in post-pandemic recovery, one of which is the Digital Entrepreneurship Academy (DEA) Program, a program from the Ministry of Communication and Information that aims to prepare superior Human Resources to accelerate digital transformation in the field of entrepreneurship in order to improve the digital economy, by the target trained in 2022 is 60,000 people. The targets of this program include creating new digital entrepreneurs, upskilling advanced digital entrepreneurs, and developing digital entrepreneurship in inclusive villages. The DEA program started in 2020 with the initial goal of digitizing the number of MSMEs and Upskilling digital entrepreneurs. In 2021, DEA took the theme #BangkitDiMasaPandemi to help affected MSMEs in terms of training in selling digitally. In 2022, DEA took the theme #PulihBersama to help MSMEs so that their businesses can recover during the pandemic with digital entrepreneurship training. The outcome of this training can encourage the growth of Indonesia's digital economy, with 2 main achievement targets; 1). Drive the digital economy in the country. 2). Increase access to new customers. 3). Increase sales and revenue. 3). Opening new access to foreign markets, so that an MSME Business ecosystem model and Binus students can be formed, especially in the City of Bandung and West Java Province through the Lecturer Internship Program and the Export Shopee MSME Program.