SME’S DIGITALIZATION ADOPTION: WEBSITE FOR COFFEESHOP COMMUNITY CANGKIR JALANAN
Abstract
This paper aims to analyze the website design for the coffee shop community in Tangerang – Cangkir Jalanan. The determinant factors for website design are usability quality, information quality, service interaction quality, and visual quality on the user’s satisfaction. An online questionnaire was distributed to 30 members of Cangkir Jalanan community with google form and the data collected was examined with Structural Equation Modeling (SEM) by tool SmartPLS 3.0 software. The results findings usability quality, information quality, and service interaction quality have no affect on user’s satisfaction and visual quality has positive and significant affect on user’s satisfaction. Website of Cangkir Jalanan community need to be develop in order to increase the user’s satisfaction.
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