URBAN FARMING MICRO-ENTREPREUNER AND DIGITAL MARKETING

Abstract

The DKI Jakarta Provincial Government is aware that many residents during this pandemic have started farming by utilizing limited land in their homes or vacant land that has not been built. So far, people have used their yards to grow vegetables, some even use fences or over drains/sewers. Most of the results are for the community's own consumption. Cultivation of growing vegetables is indeed widely occupied by Jakarta residents during the COVID-19 pandemic. Starting from the community, academics, and even youth groups have grown a lot of vegetables, even in the yards and roofs of houses have been used for vegetable cultivation with a hydroponic system. This community service activity is carried out by providing online learning and training assistance for 1 month on how to market urban farming agricultural products using digital marketing through social media so that it can help increase people's income and the community's economy. This activity is an increase in participants' knowledge and skills in the field of Marketing by optimizing internet information technology in the marketing media of Urban Farming organic hydroponic vegetable products. The result of this activity is to increase the creativity of the community and motivate them and create a connection model of micro-entrepreneurship and value creation with the economic, social, and environmental aspects of sustainable development.