TRAINING OF E-COMMERCE AS A MARKETING MEDIA FOR HANDICRAFTS FROM PLASTIC WASTE IN RW.06 KARANG TENGAH, CILEDUG, TANGERANG

  • Desy ANGGRAENI Universitas Budi Luhur
  • Nora Hilmia PRIMASARI Universitas Budi Luhur
  • Hari SUBAGIO Universitas Budi Luhur
Keywords: e-commerce, waste processing, handicrafts

Abstract

The problem of waste management encourages several parties to care about the surrounding environment. The Abdimas team tried to invite PKK women to do waste processing which turned out to have many benefits when the waste was recycled. Waste management encourages some parties to care about the surrounding environment. The initial goal of this community service activity is to take an inventory of problems in waste management into useful products. After getting results, the next step is to sell the product so that it has economic benefits. The sale of this product is carried out by utilizing existing technology, namely e-commerce. The solution offered is how to improve sales, marketing, and product ordering services from consumers and improve product order management (organizers) with the application of information technology.

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References

Kozinets, Robert V., et al. "Networked narratives: Understanding word-of-mouth marketing in online communities." Journal of marketing 74.2 (2010): 71-89.
Hoffman, Donna L., and Marek Fodor. "Can you measure the ROI of your social media marketing." MIT Sloan Management Review 52.1 (2010): 41-49.
Published
2022-12-15
How to Cite
ANGGRAENI, D., PRIMASARI, N., & SUBAGIO, H. (2022). TRAINING OF E-COMMERCE AS A MARKETING MEDIA FOR HANDICRAFTS FROM PLASTIC WASTE IN RW.06 KARANG TENGAH, CILEDUG, TANGERANG. ICCD, 4(1), 49-53. https://doi.org/10.33068/iccd.v4i1.439
Section
Articles