SOCIALIZATION OF INSTAGRAM AS A BUSINESS DEVELOPMENT PLATFORM AT SOUTH UTAN KAYU - EAST OF JAKARTA

Fitri Wahyu RAHMADANIA

doi:10.33068/iccd.v4i1.438

Fitri Wahyu RAHMADANIA Sekolah Tinggi Ilmu Komunikasi

DOI: https://doi.org/10.33068/iccd.v4i1.438

Keywords: business development, instagram, msmes, south utan kayu district

Abstract

The evolving social media in this digital era has led to many changes in terms of social networking, especially meta platforms that allow content users to post and share their content. Instagram is one of the platforms that has given the opportunity for users to explore and actively engage in interpersonal communication as well as business development. Many businesses have utilized Instagram as their business development platform for promoting and branding their product or services in order to survive the competition. However, knowing how to build an Instagram business profile is very important to promote and present the business through the features. The lack of knowledge about utilizing Instagram as a business development platform, such as product promotion, is an issue that is faced by the residents of the South Utan Kayu district who starting in MSMEs. The content production and features strategy are also other issues that are quite challenging for the community that is not used to internet-based business development. The implementation of community service activity that was held in South Utan Kayu, east of Jakarta, was able to be carried out in three stages, which were preparation, implementation, and evaluation. The socialization of this community service was held via zoom applications due to the covid-19 pandemic and the result of this activity is the community understanding the know-how knowledge to utilize Instagram as a business platform that could help the growth of MSMEs within the residents of South Utan Kayu district.

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