COMMUNITY AWARENESS WITH ENVIRONMENTALLY FRIENDLY PACKAGING
Currently, people are more concerned about their consumption patterns and are starting to reduce waste from these consumption patterns as much as possible. Therefore, many choose to buy products with environmentally friendly packaging. Many people avoid products with packaging that has a bad impact on the environment. While on the other hand, there are still many MSME entrepreneurs who still use non-biodegradable or environmentally unfriendly packaging. The increasing number of MSMEs in the food and beverage sector has an impact on the environment by increasing the use of plastic-based packaging. Plastic is considered as packaging that is easily available and has an affordable price, although this plastic waste takes a long time to decompose so it can hurt the environment. Based on the results, it was found that around 95 percent of MSMEs expressed interest in environmentally friendly business practices, belonging to women showed stronger interest. Meanwhile, when viewed from the consumer's point of view, based on the results of research stated that 86 percent of Indonesian consumers consciously buy goods with environmentally friendly packaging or reduce the use of packaging. Based on this background, it is necessary to continuously improve the understanding of Culinary MSME entrepreneurs regarding the implementation of zero-plastic packaging as a way to reduce environmental pollution while increasing the performance and competitiveness of culinary MSMEs.
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