USING MARKETPLACE AS A PROMOTION METHOD

Prasetya Yoga SANTOSO; Adiella Yankie LUBIS; Arief Maulana MALIK

doi:10.33068/iccd.Vol3.Iss1.396

Prasetya Yoga SANTOSO Universitas Prof. Dr. Moestopo (Beragama)
Adiella Yankie LUBIS Universitas Prof. Dr. Moestopo (Beragama)
Arief Maulana MALIK Universitas Prof. Dr. Moestopo (Beragama)

DOI: https://doi.org/10.33068/iccd.Vol3.Iss1.396

Keywords: Digital Marketing, Marketing Strategy, Meme

Abstract

This study aims to determine the use of Tokopedia features as a promotional media for PT. Saafir Prisma Indonesia. The research method used by the author is a case study. Case studies are classified as descriptive analytical research, namely research conducted centered on a particular case to be observed and analyzed carefully. The conclusions that can be drawn in this study are related to how to use the Tokopedia feature for promotional media at PT. Saafir Prisma Indonesia is that after finding out about the features and benefits it can be concluded that all features benefit the seller, and PT. Saafir Prisma Indonesia is greatly helped by the Tokopedia features, although not all features are utilized because they see the company's needs. One of the features that PT. Saafir Prisma Indonesia is a "TopAds" feature because this feature can help in terms of promotion and sales so that the products sold are known by Tokopedia users.

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