SHOEMAKER COACHING IN CAMPAKAMULYA VILLAGE (SME PARTNER: SOPIAN)

Abstract

Sopian, a shoemaker, is one of several shoemakers in Campakamulya village, Cimaung District, Bandung Regency. The usual problem found is lack of funding to expand the business and difficulties in marketing the products. The purpose of this activity is to give the knowledge, training, and coaching on SWOT analysis (Strengths-Weaknesses-Opportunities-Threats) and marketing strategies. The target of this community service is expected to give the best understanding and plan for future business development and getting funding by reorganizing and expanding the marketplace. The result shown is Sopian’s increasing knowledge of SWOT analysis and marketing strategy, sales increased and increased assets that have a gallery.