HOW COMMUNITY BASED INFLUENCE SELF ESTEEM IN RURAL TOURISM DEVELOPMENT
HOW COMMUNITY BASED INFLUENCE SELF ESTEEM IN RURAL TOURISM DEVELOPMENT
Abstract
Indonesia is wellknown as tourist magnetism due to exotic nature, culture and local people’s hospitality. There are many tourist destinations that always be visited by local tourists and foreigner. Some of the destinations are managed by local citizens but some of them also managed by external parties or foreigners. The purpose of this paper was analyzing the contribution of local people in tourism development. Qualitative method was used to collect the information through in depth interview and participatory observation. This research found that through community development, the local people finally believe on their own capabilities. Local citizens are willing to support the development of tourism in their area by giving their resources. The increasing of local community’s self esteem can influence the competitive advantage of rural tourism.
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