ANALYSIS OF VIRTUAL COMMUNITY MUSIC VIDEO (ACCOUNT @INDOMUSIKGRAM) ON SOCIAL MEDIA INSTAGRAM

Abstract

This Research has the objective to find out how Instagram is used as a media communication platform, for virtual community music video (account @indomusikgram). The research is analysed with cyber community theory under the new media study. The method used is Qualitative Observation, data is obtained by document study. In result, researcher finds out that the community shows instagram is used as a platform as a communication activity within the community with geographical approach, Indonesia and music as symbol and values that unite the community into one ally.