• Rizki BRIANDANA Universitas Mercu Buana, Indonesia
  • Yananto Mihadi PUTRA Universitas Mercu Buana, Indonesia
  • Laila Meiliyandrie Indah WARDANI Universitas Mercu Buana, Indonesia
Keywords: Digital Technology, Mediapreneurship, YouTube, Youth


Advances in communication technological know-how are very unexpectedly providing changes in the social order. The internet is broadly diagnosed with the aid of enterprise conduct as one of the equipment (tools) to enhance business in the future. As one of the social media, YouTube has the traits of content material via users or higher acknowledged as User Generated Content. YouTube has emerge as a platform the place humans can upload and share movies online, till now YouTube has become a part of the entertainment industry. In this regard, community carrier activities associated to managing social media as a enterprise probability or mediapreunership will be carried out for young adults at SMKN 1 Tangerang. This exercise targets to provide an grasp to the target market that by means of managing YouTube, it can come to be a location for entrepreneurship.  

Keywords: Digitial Tecnhology, Mediapreunership, YouTube, Youth


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