BATIK PRODUCT INNOVATION THROUGH COLOR THEORY IN DESIGN AS A FORM OF PRODUCT DIVERSIFICATION

Abstract

The purpose of Bina UMKM Batik is to provide training on the technique of mixing and matching (composition) colors, motifs and other materials (plastic) with batik waste produced by SMEs in order to produce batik products that are attractive in terms of color composition. As well as helping MSMEs in reducing the waste of batik cloth produced. The form of utilization of Batik waste will be the use of unused cloth from the rest of batik production which has been made in the form of patchwork in various sizes, colors and motifs characterized by Pekalongan batik. These materials will be designed by taking into account the type of product to be made, the materials used and the color composition to be used in the design of batik products such as bags, chair cushions and table ware sets. It is hoped that from this training, Batik SMEs can utilize the remaining batik cloth waste and reduce waste from existing batik and can produce product diversification that has design value and economic value. The process of making products will gradually be documented with videos so that MSMEs can follow how to produce products that have been designed. And product prototypes that have been made will be used as examples by MSMEs so that they can follow the design and quality standards of the products that have been made.