COMMUNITY-BASED TOURISM AND CREATIVE ECONOMY
REPOSITIONING TO STRATEGIES RECOVERY IN POST-COVID ERA
The COVID-19 pandemic heavily impacted many sectors and travel and tourism sector is one of the top industry been affected. Moving ahead to manage this impact, around the globe many natural and cultural tourism focus countries are currently in the thinking phase on how to reposition its tourism to destination focused tourism. In this repositing initiative to rebuild the tourism industry, Community-Based Tourism (CBT) is observed as one of the promising tourism prospects. Sharma et al.’s resilience-based framework for reviving the tourism industry in post-COVID-19 established in 2021 is proposed to substantiate the understanding of the current CBT management during the pandemic to facilitate resilience and transformation of the tourism in the country. While shedding light on exploring the possibility of repositioning tourism towards CBT with a focus on sustainability, this study also highlighted the prospect of developing ‘creative economy’ as a contextual approach in CBT. This repositioning strategy based on the development of contextual approach will facilitate destination recovery and add value to the local community’s resilience. The study concludes with recommendations to strategies on rebuilding CBT from sustainable tourism context as well as redesigning the CBT initiatives from creative economy perspective to tactically mitigate the recovery after the Covid-19 pandemic.
American Express (2021) Global Travel Trends Report, accessed 4 September, 2021, from https://www.americanexpress.com/en-us/travel/discover/get-inspired/global-travel-trends
Andrea, G., & Santoso, S. (2020). Improving Economy of the Community Based on Sustainable Tourism and Creative Economy through Business Process Re-Engineering (BPR) With Geopark Development in Lebak Regency Banten Province. International Journal of Innovative Science and Research Technology, 5(1).
Badan Ekonomi Kreatif (2016), National the Creative Economy System District/City the Creative Ranking Guide, Deputi Infrastruktur Badan Ekonomi Kreatif Jakarta.
Curcija, M., Breakey, N. and Driml, S. (2019).Development of a conflict management model as a tool for improved project outcomes in community based tourism. Tourism Management, 70, 341-354.
Ditta-Apichai, M., Kattiyapornpong, U., & Gretzel, U. (2020). Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand. Journal of Hospitality and Tourism Technology, 11 (12), 223-240.
Fazlagić, J., & Skikiewicz, R. (2019). Measuring sustainable development-the creative economy perspective. International Journal of Sustainable Development & World Ecology, 26(7), 635-645.
Hassan, K., & Ferdaus, J. (2020). Rethinking CBT in response to climate change. In The Routledge Handbook of Community-Based Tourism Management (pp. 362-377). Routledge.
Imbaya, B.O., Nthiga, R.W., Sitati, N.W. and Lenaiyasa, P. (2019). Capacity building for inclusive growth in community-based tourism initiatives in Kenya. Tourism Management Perspectives, 30, 11-18.
Kline, C., Mcgehee, N. and Delconte, J. (2019). Built capital as a catalyst for community-based tourism. Journal of Travel Research, 58 (6), 899-915.
Mayasari, Y., & Chandra, T. (2020). Social capital for knowledge management system of the creative industry. Journal of Enterprising Communities: People and Places in the Global Economy.
Noorashid, N., & Chin, W. L. (2021). Coping with COVID-19: The Resilience and Transformation of Community-Based Tourism in Brunei Darussalam. Sustainability, 13(15), 8618.
OCED (2014) Tourism and the Creative Economy, accessed 5 September, 2021, from https://www.oecd.org/publications/tourism-and-the-creative-economy-9789264207875-en.htm
Patwary, A. K., Roy, B., Hoque, R., & Khandakar, M. S. A. (2019). Process of developing a community based tourism and identifying its economic and social impacts: An Empirical study on Cox’s Bazar, Bangladesh. Pakistan Journal of Humanities and Social Sciences, 7(1), 1-13.
Putri, Y. E., Rosya, N., & Siska, F. (2020). The Meaning of Creative Economy In The Minangkabu Community In The West Sumatra Tourism Destination Area, Indonesia. Geojournal Of Tourism & Geosites, 33.
Rismayadi, B., & Maemunah, M. (2018). Creative economy to increase community revenue Based on tourism object, Medalsari Village, Pangkalan District Karawang Regency. Journal of Accounting, Business and Finance Research, 3(1), 28-35.
Schott, C. and Nhem, S. (2018). Paths to the market: analysing tourism distribution channels for community-based tourism. Tourism Recreation Research, 43(3), 356-371.
Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism management perspectives, 37, 100786.
Treehugger (2020) What Is Community-Based Tourism? Definition and Popular Destinations, accessed 4 September, 2021, from https://www.treehugger.com/what-is-community-based-tourism-5181555
Witker (2020) Rethinking Thailand Post-COVID-19: Is Community-Based Tourism the Future?, accessed 4 September, 2021, from https://www.travelagewest.com/Travel/Asia-Pacific/Rethinking-Thailand-Post-COVID-19-Is-Community-Based-Tourism-the-Future-