TRAINING MAKES BRANDING STRATEGY THROUGH ONLINE MEDIA FOR MICRO, SMALL BUSINESS, MEDIUM ENTERPRISES IN KEMBANGAN SELATAN VILLAGE
Micro, small and medium businesses (SMEs ) are business people engaged in various business fields, which touch the interests of the community. In Indonesia, this business is considered as an effective way to reduce poverty. From the statistics and research carried out, SMEs represent the largest number of business groups. SMEs are the largest group of economic actors in the Indonesian economy and are proven to be the safety valve of the national economy in times of crisis, as well as being a dynamic economic growth after the economic crisis. In addition to being the business sector with the largest contribution to national development, SMEs also create considerable employment opportunities for domestic workers, which greatly helps efforts to reduce unemployment. The development of information and communication technology has an impact on behavioral changes, especially consumer spending patterns, where people prefer to trade online rather than conventionally. This training is intended to improve the ability of participants in making branding strategies through online media. The invited participants were 35 people. The approach method offered to solve the problem of the target audience is the owner of a craft and food business, housewives in the Kembangan Selatan village. The results of the training evaluation revealed that participants stated that training was very useful to improve understanding regarding the effectiveness of using media online on bussiness.
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