THE ROLE OF INTERPERSONAL COMMUNICATION IN THE PROMOTION OF TRADITIONAL WEAVING OF KANEKES VILLAGE, BADUY, BANTEN

Abstract

One form of strategy to convey the beauty of Indonesian products is through promotion. Promotion is an effort of the marketer in informing and encouraging other people or parties who are interested in making transactions products or services that they market. Interpersonal communication is a form of communication that is often used in promotions through word of mouth marketing activities. The interpersonal relationship that starts from the beginning, continues with the stage of involvement, then the stage of intimacy. The next two stages constitute relationship decline, namely destruction and severance. The socialization of the role of interpersonal communication in enhancing the promotion of traditional weaving in the representatives of the people of the weavers of Kanekes Village, Baduy is expected to provide increased understanding and knowledge about interpersonal communication, in an effort to carry out promotions and provide plenary services for both Overseas and Nusantara tourists visited.