MOBILE MARKETPLACE AS A MEDIUM FOR SELLING MICRO SMALL MEDIUM ENTERPRISE PRODUCTS

  • Yanto Ramli Universitas Mercu Buana
  • Iwan Firdaus Universitas Mercu Buana
  • Harefan Arief Universitas Mercu Buana
  • Margono Setiawan Universitas Brawijaya
Keywords: Digital Market, E-Commerce, Entrepreneurs, Marketplace

Abstract

The development of technology has not only changed the way people communicate, but also their trading methods. Where many e-commerce sites have begun to appear which are useful for becoming a place for buying and selling goods online that can be used by entrepreneurs. This opportunity was not missed by the SMEs, where this marketplace can be utilized by the creative industries. The reason is that the obstacle always faced is marketing. Now with e-commerce like a fresh breeze for them because by using the marketplace their market will likely be wider and promotions are much cheaper . E-commerce or marketplace for SMEs is actually the same as a mall or shopping place which distinguishes it online. Like a shopping center, selling on e-commerce services also requires promotion in cyberspace. Seeing how much activity is spent using the marketplace as meeting daily needs, this is what makes this marketplace hunted. Not only by users but also entrepreneurs . Enthusiastic community increased because it was supported by adequate infrastructure and easy access. The Investment Coordinating Board (BKPM) revealed the value of investment in the digital market sector in 2017 reached USD 5 billion. This makes the marketplace the most sought after economic sector (Outletz.ID, 2018).

Downloads

Download data is not yet available.

References

Apriyanto. 2016. Mengapa Situs Marketplace di Indonesia Bisa Menjadi Begitu Populer. From https://id.techinasia.com/talk/populernya-situs-marketplace-di-indonesia.

Fitriati, Rachma, 2016, Menguak Daya Saing Wirausaha Industri Kreatif, Jakarta: Gramedia.

Handayani, M. 2017. Analisis Beberapa Variabel yang Mempengaruhi Keputusan Pembelian Konsumen E-Commerce. From http://eprints.ums.ac.id/49537/3/BAB%20I.pdf

Harlipan, Alfin. 2017. Analisis Perbandingan Customer Interface Pada Bukalapak.com Dan Tokopedia.com. Thesis, Universitas Pendidikan Indonesia.

Majid, BW. 2017. Analisis Kepercayaan dan Persepsi Rantai Nilai Menurut Konsumen Pada ECommerce. From http://eprints.umm.ac.id/38115/2/jiptummpp-gdl-bimowirion-48198-2- babi.pdf. Makmur, Rakhmat, 2011. Bisnis Online. Yogyakarta: Informatika.

Nathasya. 2018. Apa Itu Marketplace. From https://www.dewaweb.com/blog/apa-itu-marketplace/. Outletz.ID., 2018. 5 Alasan Penting Anda Perlu Mencoba Jualan di Marketplace. From https://outletz.id/5-alasanpenting-anda-perlu-mencoba-jualan-di-marketplace/

Pahlevi. 2017. Pengertian Marketplace dan Jenis-jenis Marketplace. From https://www.pahlevi.net/pengertianmarketplace/.

Reza. 2018. Dorong UMKM, Kominfo Gandeng 6 Marketplace Indonesia. From https://www.liputan6.com/news/read/3488224/dorong-umkm-kominfo-gandeng-6-marketplaceindonesia.

Soelton, Mochamad, Nugrahati, Tati, 2018. How Complaining Behaviors Effect on Coping Stress and Anxiety?. International Journal of Saudi Journal of Business and Management Studies (SJBMS). Vol. 3, No. 6. 623-628.

Soelton et al, 2019. Gender : Stress Levels On Performance In Modern Industry. International Journal Archives of Business Research (United Kingdom). Vol. 7, No 2. 72-81

Soelton et al, 2018. Toward The Best Strategy In Minimizing The Spread of Drug Users. International Conference On Community Development In Asia. Vol 1. No 1. 171-176
Published
2019-11-27
How to Cite
Ramli, Y., Firdaus, I., Arief, H., & Setiawan, M. (2019). MOBILE MARKETPLACE AS A MEDIUM FOR SELLING MICRO SMALL MEDIUM ENTERPRISE PRODUCTS. ICCD, 2(1), 55 - 59. https://doi.org/10.33068/iccd.Vol2.Iss1.209
Section
Articles