VOLUNTEER USED WATCHES TO SYNCHRONIZE MOVEMENTS THE INTEGRATED MARKETING COMMUNICATION ON FINANCIAL TECHNOLOGY SOFWAR

Ikyu Edbert Chance; Retno Dewanti; Tjia Fie Tjoe

doi:10.33068/iccd.Vol2.Iss1.206

Ikyu Edbert Chance Bina Nusantara University
Retno Dewanti Bina Nusantara University
Tjia Fie Tjoe Bina Nusantara University

DOI: https://doi.org/10.33068/iccd.Vol2.Iss1.206

Keywords: B2B, Integrated Marketing Communication, Financial Technology, Software as a service

Abstract

The development of technology now being able to change the way work from manual to digital based makes all work easier. Jojonomic is a company of financial technology software as a service company that makes a technology-based company solution platform. The purpose of this final project is to help Jojonomic solve the problems that are being faced, namely not achieving KPI (key performance indicators) that have been determined by the company. This problem can be solved by evaluating and planning the integrated marketing communication program that is right for the company using the 360-degree communication strategy. Using 360-degree communication is able to create programs such as Billboard #PAKEJOJOAJA, Event #PAKEJOJOAJA, Webinar, Event Sponsorship & Speaker Keywords

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