COMMUNICATION OF TEACHERS AND DISCIPLES IN DIGITAL ERA (DESKIPTIF QUALITATIF DISTRIBUTION OF LEARNING INFORMATION THROUGH WHATSAPP SOCIAL MEDIA IN THE MIDDLE SCHOOL (SMA) BUDI LUHUR, CILEDUG)

Abstract

The purpose of this study is to find out how teacher and student communication in the Digital Age (Case study of learning information dissemination through Whatsapp social media in Budi Luhur High School, Ciledug. This study uses a qualitative approach with qualitative descriptive methods. Data collection techniques conducted with in-depth interviews and observations. This study uses the Innovation Diffusion theory from Rogers. The results of this study indicate that there are a number of things that occur in teacher and student communication in the Menengah School of Budi Luhur associated with the use of Whatsapp social media, namely the existence of communication innovations in the communication relationship between teachers and students in Budi Luhur Ciledug high school, the existence of a modern communication channel at Budi Luhur high school that facilitates the flow of information exchange, a relatively short period of time using social media, and changes in social systems in social communication. This change certainly has positive and negative impacts on teacher and student communication.