• Ulani Yunus Bina Nusantara University
Keywords: Better Future, Empowerment, Underprivileged Youth, West Jakarta


There are still underprivileged citizens in Jakarta, even around high-class residences in West Jakarta. The purpose of this research is to find out how the right empowerment for adolescents from underprivileged families in Jakarta, therefore they prepare for their future better than their parents. The concept used is Corporate Social Responsibility and Empowerment. The research method used is the descriptive qualitative. The research subjects were teenagers who registered in the KEJAR SIWALI group, a study group for children from the lower economy because their parents were scavengers and unskilled labourers. Methods of data collection through interviews with KEJAR SIWALI coordinators and five teenagers as informants who attended the research activity were more than five meetings. The results of the study show that the empowerment program for them is to use other teenagers (students of the college) to maintain their ideals to become scholars even till Master or PhD, even though their economic class are less than other teenagers in Jakarta. They are rarely snacking and they want to save money. Basically, they have the enthusiasm to learn to improve the familys economic level, even though they dont know how to finance their lives later. Their aspirations want to be teachers, Civil Servants, Entrepreneurs, Accountant and Doctor. They do not like to see other teenagers, pregnant before marriage and early marriage. The BKKBN program has been successful in this group. Their religious activities were done obedience, and they hope the empowerment in soft skills such as public speaking, IT, accounting and sports.


Download data is not yet available.


D’Amico Heather.(2015). THE 6M’S OF MASTERING YOUR INTEGRATED MARKETING CAMPAIGN. (07-28-2019) dari https://www.carnegiedartlet.com/blog/the-6-ms-of-masteringyour-integrated-marketing-campaign/

Chishti, S., & Barberis, J. (2016). The FinTech Book. https://doi.org/10.1002/9781119218906

Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164–175. doi:10.1016/j.indmarman.2015.07.002

Leong, C., Tan, B., Xiao, X., Tan, F. T. C., & Sun, Y. (2017). Nurturing a FinTech ecosystem: The case of a youth microloan startup in China. International Journal of Information Management, 37(2), 92–97. https://doi.org/10.1016/j.ijinfomgt.2016.11.006

Lu, L.-C et al (2014) Customer attitude toward blogger’s sponsored recommendations and purchase intention: the effect of sponsorship type, product type, and brand awareness

Mirosława Pluta-Olearnik (2018). Minib28 marketing of scientific and research organization

Muhanji, Evinah Mbayisi and Ngari, Boaz (2015). Influence of Marketing Communication and Sales Performance of Commercial Banks in Kenya.

Tomalieh, E. F. (2016). The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image. International Journal of Business and Management, 11(8), 162.doi:10.5539/ijbm.v11n8p162

Tsikirayi, Catherine Mazwi R et al (2013) Impact of integrated marketing communication mix (IMCM) in small to medium enterprises (SMEs) in Zimbabwe as a marketing tool

Adetunji Raji Ridwan, Nordin Shahrina Md, Noor Shuhaida Md (2014) The Implementation of Integrated Marketing Communication (IMC) Principles in Branding and Advertising: A Conceptual Exploration
How to Cite
Yunus, U. (2019). EMPOWERMENT UNDERPRIVILEGED YOUTH IN WEST JAKARTA TO PREPARE A BETTER FUTURE. ICCD, 2(1), 462 - 468. https://doi.org/10.33068/iccd.Vol2.Iss1.185