IMPLEMENTATION OF PRODUCTION STRATEGY IN CREATIVE ECONOMY IN FACING ASEAN ECONOMIC COMMUNITIES IN KELURAHAN NORTH MERUYA JAKARTA BARAT

  • Ahmad Hidayat Sutawijaya Universitas Mercu Buana
  • Lenny Christina Nawangsari Universitas Mercu Buana
Keywords: Production Strategy, Creative Economy, Asian Economic Community

Abstract

The application of the Asian Economic Community will cause changes in business patterns in ASEAN countries, including Indonesia. The existence of public understanding related to small business strategies, especially Production Strategies to improve business competitiveness is very much needed. Community service activities carried out in the North Meruya District of West Jakarta were attended by 20 participants, the activity took place with an explanation relating to the Socialization & Training of Implementation of Production Strategies in the Creative Economy to the community. Material is related to resources, product quality, product prices, production processes and the use of appropriate technology

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References

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Sutawijaya, Nawangsari.(2018). Strategi Operasi dan Proses Manajemen (Pendekatan Praktis Manajemen Strategi). Lembaga Pengkajian & Pengembangan Sumber Daya.
Published
2019-11-25
How to Cite
Sutawijaya, A. H., & Nawangsari, L. C. (2019). IMPLEMENTATION OF PRODUCTION STRATEGY IN CREATIVE ECONOMY IN FACING ASEAN ECONOMIC COMMUNITIES IN KELURAHAN NORTH MERUYA JAKARTA BARAT. ICCD, 2(1), 21 - 25. https://doi.org/10.33068/iccd.Vol2.Iss1.155
Section
Articles