OPERATIONAL STRATEGY OF SMEs IN BUSINESS COMPETITION THROUGH ENVIRONMENT BASED PRODUCTS / SERVICES IN SOUTH MERUYA – WEST JAKARTA

Abstract

This community service is carried out to encourage the community to be creative and independent with entrepreneurs. Activities can be carried out by partnering, building partnerships will make it easier and more excited. The community of South Meruya village has partnered with PKK and RPTRA Menara, also to help one of the DKI Jakarta government programs. Residents have carried out production activities, if there is a desire or order, for that the scale of production and marketing needs to be increased. These community activities can be expanded to reach products and services that begin with environmental problems that require involvement in conservation as well as having economic potential. It is expected that the community understands the importance of environmental sustainability as an economic resource that can be a source of income for the community. SMEs need to expand business alternatives while simultaneously becoming agents of pollution prevention and improving the quality of life together through a clean environment. The real pressure of pollution and environmental awareness issues has opened up new products that can be marketed. SME business people consider environmental aspects because their awareness of environmentally conscious consumers has increased. After the training and assistance of the SMEs South Meruya  community together with PKK will better understood the potential and strategies of a sustainable environment-based business.