THE SOCIALIZATION OF VISUAL MEDIA PROMOTION ON ANCOL YOUTH COMMUNITY IN SUNDA KELAPA

Abstract

The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th position from 61 countries in terms of reading interest. These results are in line with the results of the preliminary survey that has been conducted by a community dedication team within the District of South Meruya. The results of the preliminary survey show that the reading interest in this area has been very low as having been indicated by the number of the books that the people in South Meruya have read. Such low reading interest might bring about negative impact whereas in the digital era information might be accessed easily from numerous media including the social one. As a result, information that have been retrieved might not be filtered and thus the information might be skewed; in turn, misreading on the information might lead to provocation and even chaos. Therefore, a community service in the domain of reading activities within the District of Meruya Selatan is held in order to forge the literacy within the area. With regards to the objective, through the study the researchers would like to design a reading corner with the objective of providing access to the interesting yet useful reading materials for the community. By doing so, it is expected the reading interest and the knowledge of the community in the District of South Meruya might be improved so that a community with high-quality life might be created.