SELF-IMAGE DEVELOPMENT AND IMAGES OF KALIBARU CILINCING AREA AS ONE OF NORTH JAKARTA TOUR DESTINATION THROUGH INSTAGRAM SOCIAL MEDIA

Abstract

The development of social media such as Facebook, Instagram, Twitter is no longer a stranger to the ears of Indonesian people, especially in Jakarta, including citizens who live in the Kalibaru area, Cilincing, North Jakarta. Even though the area is considered to be a slum and underdeveloped area, the fact is that almost
all residents there have known and tried to follow the development of communication technology and social media. However, education especially for teenagers about using good and wise social media still needs to be improved. This Community Service Program aims to equip young people in the Kalibaru area, Cilincing, North Jakarta how to use good social media to improve their self-image and the image of the region through social media Instagram. Changing people's views about the slums of the Kalibaru area into a beautiful area as a tourist attraction. The training method (workshop) applies an interactive discussion technique that involves all participants to actively participate in the activity. The training results illustrate that teenagers in the Kalibaru area understand about the meaning of selfimage and the image of the region and also understand about the hope for self-image and the image of the Kalibaru area going forward. They gained new
knowledge about the use of Instagram, the importance of caption, hash tag, the use of good and interesting grammar and mastery of photography techniques to build memorable information so that they can develop their self-image and the Kalibaru area as one of the tourist destinations in North Jakarta.