DIGITAL MARKETING IN BUSINESS DEVELOPMENT OF MICRO, SMALL, MEDIUM ENTERPRISES (MSMES) DAPURMAMIMA
Abstract
In the digital era, every activity should be carried out in a practical and integrated way through the use of technology. Mastery of theory and science must be balanced with mastery of technology and information. Therefore, efforts are made to fulfill and improve the quality of Human Resources (HR). Therefore, it is necessary to hold an activity to provide a solution that can improve the quality of human resources in MSMEs, especially in the culinary sector. This activity aims to improve the quality of Dapurmamima MSMEs with business and technology support, increasing sales which can be used by partners in the culinary sector such as Tumpeng. The method used in this activity is mentoring and training by BINUS University PKM members for Dapurmamima MSME partners. This research goal is that partners will have a new marketing strategy through digital marketing by utilizing social media and business training to increase the competitiveness of Dapurmamima MSMEs. There are four parts to the results of this research, including increasing knowledge about digital marketing for MSMEs, being able to manage a team well, then being able to create a social media platform, and creating a website domain for the needs of increasing MSME business.
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References
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