TRAINING ON PACKAGING, BRANDING, AND PRODUCT PROMOTION TO MEMBERS OF SMALL MEDIUM ENTREPRISES (SME) IN TEBET, JAKARTA SELATAN

Abstract

Many actors of small medium entreprises (SME = UMKM = Usaha Menengah Kecil Mikro) have limted – if not yet having at all – capabilities to promote their product properly, so that they find difficulties to develop their business. This problem exists in the small medium entreprises in the Tebet community as well, so that our community development team made them as our community development activities’ target/ The content of this article is about a report of our community development program in conducting training to a community living in Kecamatan Tebet, in strengthening their small scale home industries. The purpose of our program was to strengthen the community’s entrepreneurial capabilities with digital marketing training. It was delivered in the form of  training which was conducted through two main activities: training on branding, advertising, and digital marketing starting up,  which was followed up by a continuous training on packaging, and promotion content creation, specifically on online product promotion. The continued training was attended by UMKM actors who had registered and participated in the early training. Training was conducted by material delivery and followed by assistance to install online application on the participants mobile phone, and counceling about their promotion techniques. From the beginning until the last meeting, participants were very enthousiastic which indicated that this training met their needs and expectancies. Discussion went primarily on sharing experience in online selling and hope to be able to improve their capablities. It can be concluded that participants still need accompaniment in strengthening their competemce and skills in digital marketing, order to develop their business.