TRAINING IN ADOPTION OF DIGITAL MARKETING TO INCREASE BRANDING AND INTAKE OF LANTERA BANGSA SCHOOL

Rini Kurnia SARI; Davy Ronald HERMANUS; Faradila ANJANI; Vina ROSALIA

doi:10.33068/iccd.Vol3.Iss1.389

Rini Kurnia SARI Management Department, BINUS Online Learning, Bina Nusantara University, Jakarta, Indonesia
Davy Ronald HERMANUS School of Creative Technology Binus Bandung, Bandung, Indonesia
Faradila ANJANI Management Department, BINUS Online Learning, Bina Nusantara University, Jakarta, Indonesia
Vina ROSALIA Management Department, BINUS Online Learning, Bina Nusantara University, Jakarta, Indonesia

DOI: https://doi.org/10.33068/iccd.Vol3.Iss1.389

Keywords: Innovation, Technology, Digital, Marketing, Website, Intake, Branding

Abstract

Lentera Bangsa School is an educational institution that runs community homeschooling & single homeschooling programs. This community service (PkM) activity run focuses on appropriate technology by creating technological innovations to increase sales. Building digital marketing was chosen as the final result with the aim that Lentera Bangsa School can improve branding or brand recognition and increase competition with other schools through online marketing. Digital marketing is a marketing activity carried out using electronic media and internet networks. Digital marketing is done using a website. The website was built to display the products offered, school profiles, teaching and learning activities and other activities in an attractive and professional manner. The website can be used as a medium to increase intake or the number of students who join online, because this website was built with an interactive concept between prospective students and the school. Besides being interactive, interaction through the website must be more effective and efficient. After the website is built, the next step in introducing the website can be done through social media such as youtube, facebook and instagram. After the website is built, periodic evaluation, improvement and development will be carried out, so that there will be continuous sustainability.

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