CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION STRATEGIES DURING THE COVID-19 PANDEMIC

Hendi PRIHANTO; Hermiyetti HERMIYETTI; Nirwan MULYATNO

doi:10.33068/iccd.Vol3.Iss1.381

Hendi PRIHANTO Department of Accounting, Faculty of Economics, Universitas Prof.Dr.Moestopo (Beragama)
Hermiyetti HERMIYETTI Department of Accounting, Faculty of Economics and Science, Bakrie University
Nirwan MULYATNO Department of Accounting, Faculty of Economics, Universitas Prof.Dr.Moestopo (Beragama)

DOI: https://doi.org/10.33068/iccd.Vol3.Iss1.381

Keywords: Pandemic, Covid-19, Companies, CSR, Students, Lecturers, Society

Abstract

The COVID-19 pandemic has had a significant impact not only on the industrial sector, the economy, but also on services in the education sector. Various communication and media barriers in the delivery of learning, make many students experience setbacks in understanding the learning that should be obtained. For this reason, community service carried out aims to provide understanding to students in particular, and the general public to understand the knowledge of the company's obligations to the community. The delivery method is used using the Zoom online application which is followed by various students, lecturers from various campuses and communities from various regions. The results of the activity show that many of the students, and the public do not understand the concept of corporate social responsibility. Through the PKM activities carried out, it has an impact on increasing the understanding and knowledge of the participants about social responsibility

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