SOCIALIZATION OF ECO-FRIENDLY PACKAGING AGRICULTURAL PRODUCTS INCREASING VALUE ADDED PRODUCTS IN NORTH KEMBANGAN VILLAGE, WEST JAKARTA

Abstract

The rise of organic food production lately encourages consumers to be aware of the safety and health of the products they consume. Organic agricultural products are vegetables and fruit produced from agriculture that are environmentally friendly, more natural and sustainable so that they are in great demand so that the price of these vegetable soars. These organic vegetable and fruit products are easily damaged by environmental factors and the nature of the product. The choice of packaging will determine how safe the product is and how the packaging can attract the attention of consumers. The most commonly used packaging for agricultural products such as organic vegetables and fruit is made of plastic. Currently, plastic is the largest contributor to waste that pollutes the environment. The use of environmentally friendly materials as a substitute for plastic packaging is very potential because generally these environmentally friendly materials are used as packaging for food products but have not been used for agricultural products, such as organic vegetables and fruits. Leaves and bamboo can also be used for packaging vegetable and fruit products. The use of leaves for packaging vegetable and fruit products can maintain the color, freshness, aroma and texture of vegetables and fruit.